Milestones of the Brand:
1996 Birth of the brand and the first logotype
1996-97 Production of alkyd enamels under AlinEX brand in P.R.C., and later in Turkey; participation in KazBuild 1997 exhibition with paint and varnish products
1998 Making a decision to launch the production dry mix mortars (DMM) under AlinEX brand.
1999 Development of the design of bags and recipes of the first DMM products; arrangement of production on a mini-line and the release of the first DMM batch, such as AlinEX FINISH and AlinEX GLATT.
1999 A very important event happened – the first bag of AlinEX appeared on October 6!
2000 Extension of the range with the products, such as AlinEX GYPS, PLASTER, SET, FUGEN; the first promotional materials (catalogs, pens, racks, flags)
2001 Extension of the range with the products, such as AlinEX UNIFIX, JOINT, PRIMER, FINISH WP; appearance of the decorative plasters; beginning of the first demonstrations of DMM.
2002 Launch of the modern computerized DMM production on two production lines in Almaty; the award assigned at the contest of the best Kazakhstani products The Choice of the Year; a gold medal awarded at Stroisib exhibition in Novosibirsk for a wide range and production of dry mix mortars from local raw materials.
2003 Launch of the third DMM production line – decorative plasters in Almaty. Release of the first TV commercial.
AlinEX becomes the leader on the DMM market in Central Asia.
2003-2005 Extension of the range with the products, such as AlineX LEVEL 1, LEVEL 2, AQUAFLEX, AQUAPLASTER, AQUAFUGEN.
2004 Launch of a plant in Aktobe. A gold medal awarded at Stroisib exhibition in Novosibirsk for production of dry mix mortars and professional promotion of the products on the Russian construction market
2005 Launch of a plant in Semey. Implementation of silos-transportation logistics system for the first time ever in Kazakhstan
2005-2007 Rapid development of the DMM market and record-breaking sales of AlinEX products
2007 Expansion of the plants in Aktobe and Semey
2010 A full-scale promotional campaign The Unique NEX Formula appeared with new AlinEX images – little people REX, PEX, NEX.
2011 Increasing volume of production due to installation of additional equipment.
2012 Release of new specialized plasters
AlinEX UNIPLASTER, TERMOPLASTER, AQUAPROOF, LEVEL 3. Introduction of tutorials for
experts on blog platforms (e.g., www.vse.kz) and radio, release of specialized teaching
aids (e.g. The Golden Rules of Finishing)
2014 Victory at Innovative Construction exhibition in Chelyabinsk
2014 A winning place at The Best Products of Kazakhstan exhibition in Almaty
2015 Release of the advanced plaster AlinEX GRENDER
It’s just the beginning!!!